Video Production · Performance marketing agency

120 ad variations a month for a paid-social agency's e-commerce clients

A performance agency running Meta and TikTok spend for a dozen e-commerce brands needed far more creative to test — without adding editors to payroll. We became their behind-the-scenes ad production team.

3xfaster creative testing
120ad variations / month
48hbatch turnaround
Client work under NDADelivered 100% white-label under our partner's brand
The finished work belongs to our agency partner and their clients, so we don't publish it. This page explains what we did instead.

The brief

What the agency needed

The agency's media buyers knew exactly what they wanted to test, but a single in-house editor could only ship a handful of new ads each week. Winning concepts were fatiguing faster than they could be replaced, and every client was asking for fresh creative.

What HBTN did

How we delivered it

  1. 01

    Built a modular ad system

    We broke every concept into interchangeable hooks, bodies and calls-to-action so one shoot could become dozens of testable variations.

  2. 02

    Edited for each placement

    Every ad was cut in 9:16, 1:1 and 16:9 with burned-in captions, safe-zone checks and platform-specific pacing.

  3. 03

    Matched each client's brand

    Brand kits, fonts and tone-of-voice notes for every e-commerce client lived in a shared library our editors worked from.

  4. 04

    Delivered ready to launch

    Files arrived named to the agency's ad-account conventions, unbranded and ready for the media buyers to upload.

Scope

Deliverables & toolkit

What we delivered

  • UGC-style video ads
  • Hook and CTA variations
  • 9:16 · 1:1 · 16:9 cuts
  • Animated captions
  • Static thumbnails / first frames

Tools we used

  • Premiere Pro
  • After Effects
  • CapCut
  • Frame.io

Results

What changed for the agency

  • Creative testing volume roughly tripled without new hires
  • New concepts went from brief to live in about two days
  • The agency took on three additional e-commerce retainers

Want to see similar work?

We can't publish our partners' projects, but we're happy to walk you through relevant samples privately on a call, under NDA.

Request private samples See plans