Short-Form Video · Social media agency
Daily Reels and TikToks across a 30-client social media roster
A fast-growing social media agency promised daily short-form content to every client. We built the editing engine that let them keep that promise across 30 brands at once.
The brief
What the agency needed
The agency's strategists were spending their days editing instead of planning. Posting calendars slipped, and each brand needed its own look, caption style and pacing — so batching the work wasn't straightforward.
What HBTN did
How we delivered it
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01
Set up a brand bible per client
Caption styles, fonts, colours, music guidelines and do's and don'ts for each of the 30 brands, so any editor could pick up any client.
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02
Ran a daily production rhythm
Raw footage and briefs dropped on the shared board by end of day came back as finished Reels and TikToks the next morning.
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03
Edited for retention
Hooks in the first second, jump cuts, b-roll, sound design, trend-aware formats and animated captions on every video.
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04
Prepared every platform version
Each short was exported for Instagram Reels, TikTok and YouTube Shorts, with cover frames ready to post.
Scope
Deliverables & toolkit
What we delivered
Tools we used
Results
What changed for the agency
- Every client received content on schedule, every day
- Strategists moved back to strategy and client growth
- Editing capacity scaled up and down with the roster
Want to see similar work?
We can't publish our partners' projects, but we're happy to walk you through relevant samples privately on a call, under NDA.